Meta Title is the title of the web page. Users see the title in the title bar on the top of the browser window. This tag is also used by the search engines to determine the title of the page which is taken into consideration when ranking your site and used on search result pages. Here is an example from a listing page on Google. The Meta Title is underlined.
How to optimize the Meta Title tag?
- Keep it short, titles up to 70 characters are shown on the search engine results pages. Longer titles are truncated and [...] is added at the end.
- Use the keywords you want to rank for in the Meta Title, but make sure they are relevant to the page content.
- Do not use the keywords more then twice.
- Make the title compelling. It should attract people when they see it in the search engine results and make them click it. People will not go to your website if they don't like the title.
- Limit the use of punctuation.
- Do not use all caps.
- Using plural forms of the keywords widens your keywords search reach.
- Do not use the company name in front of every Title. The first few keywords of the title are given the most weight by the search engines so don't waste them.
- Unless your company has an important keyword in the name, or people use it to find you via search engines, do not use it, or put it at the end of the Title. Words like "LLC", "Inc." and "OOD" are not keywords and just take valuable space that can be filled with other related keywords or phrases.
Common mistakes with negative impact:
- No Meta Title tag.
- Meta Title is the same as your business name or the name of the website.
- Using the same or almost identical Meta Title on multiple pages.
- Meta Title has nothing to do with the content of the page.
In the following example you can see how the Meta Title is shown in the Facebook Share dialog: